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Winning Hearts and Minds

Do you have Snipers or Hostages in your alliance?  Would your rather have Cheerleaders and Champions? Identifying who is aligned, who is not, and why is key.  Clarifying the interests of stakeholders and addressing how alliance performance reinforces or detracts from stakeholder accountability helps you to form strategies to encourage alignment.

  • Identify key stakeholder motivations/incentives
  • Strategies for hostages and cheerleaders
  • Gain stakeholder buy-in to alliance objectives