Businesses are challenged to grow their businesses faster and more creatively. They are seeking new markets to enter – new demographics of customers, new vertical industries, new geographies. They are pressured to get product in the market before their competitors to gain the best distribution, drive innovation, generate volume and profit before their products commoditize. Or many are just trying to keep afloat in disruptive markets. Businesses meet these challenges through fundamentally three ways: Build Buy or Partner. Knowing when to partner and how to achieve results through the right partnering model is key.
- When to Partner? Profile benefits and trade offs in build, buy, partner decisions
- Choose the appropriate partner business model: alliance, channel, OEM?
- Achieving strategic results through partnering
- Finding the Fit: Gaining strategic alignment with partner capabilities
