Compelling value propositions are the foundation of any sustainable alliance and are derived from the strategic objectives of the partners and customers. Partner value propositions are based on partner math where 1 + 1 must be greater than 3 to make sense. Joint customer value is paramount. Smart partners also address how each partner gains value from the partnership – not just “what’s in it for me”.
- Creating differentiation and strategic advantage through partnering
- Best practices in value creation
- Utilize a thinking tool to develop compelling value propositions