Finding the right partner is critical to the success of a partnering strategy. Often companies want to partner with biggest name in their industry or whoever is hot right now in the market. And sometimes that makes sense, and it will certainly impress some people, but picking a partner like it was a beauty pageant may not result in the business outcomes you are seeking.
- Qualify partners for strategic value and ability to execute
- Quantify anticipated partnering value
- Perform due diligence
